#LeedsByExample, a recent recycling project. A report was released by Hubbub in which an expansion of the scheme is to be taken place soon regarding the Leeds recycling scheme. Two new cities, Swansea and Edinburgh have already been confirmed in the expansion list along with a third city which will be introduced next year.
It will contribute hugely to the development of the improvement of environmental awareness of the people and will impact achieving environmental goals.
Hubbub is planning to create this campaign to more and more locations to spread awareness for the UK’s recycling schemes’ development. The campaign has been carried out with the banner “In The Loop”.
This campaign will have the option of an app named We-Recycle available for smartphones. It will be helpful for people looking for the nearest recycling points. It will be done through the help of a map and will be using barcodes.
Gavin Ellis, The co-founder and director of Hubbub said, “The huge range of eye-catching recycling bins and communications throughout Leeds city centre will make it really easy for residents, workers and visitors to spot their nearest recycling point.”
He further added, “We’re interested to discover which of these will make the biggest difference and will share what we learn openly so that the most successful elements can be rolled out in Leeds and nationally. We’re also making sure that all of the recycling we collect will be processed in the UK as locally as possible.”
The managing director of Ecosurety James Piper said, “A major part of the campaign was to clamp down on contamination.” He explained, “We’re aware that contamination from food and drink has been a challenge in efforts to date to improve on-street recycling.”
Mr Piper further added, “The communications campaign running alongside the new recycling facilities is a critical part of #LeedsByExample and we hope this will dramatically reduce the level of contamination so that more of the waste collected can be recycled.”
The Executive member of Leeds City Council for the environment Mohammed Rafique said, “With this pilot, innovative technology and interventions will be tested across our city.”
He continued, “I’m encouraging as many local businesses and organisations as possible to get behind this project so that together we can make a real impact on recycling rates in Leeds city centre.”
Some good changes have been observed after the scheme was implemented. As of the reports, 186 recycling points have been established since #LeedsByExample project that is being used to collect cans, coffee cups and plastics. Moreover, only 17 per cent of the people were recycling the drinking and food packages previously. But now the number has increased to an outstanding 49 per cent.
According to reports, 1.2 million coffee cups have been recycled. Along with that around 140,000 cans and 160,000 plastic bottles have also been recycled.
This move to roll out the campaign throughout the UK is a quite amazing decision which will be helpful in the long run to keep the environment safe and plastic-free.