Product is still in development and will be launched as test in Hungary

Coca-Cola has partnered with the Danish startup Paboco to develop a bottle made of 100% paper. “Our vision is to create a paper bottle that can be recycled like any other type of paper, and this prototype is the first step on the road to achieving this,” says Stijn Franssen, innovation manager for R&D packaging at Coca-Cola EMEA.

The product prototype consists of a paper wrapper with a 100% recycled plastic closure and internal lining. The next step, according to Franssen, is to create a paper bottle without the need for plastic coating.

Franssen’s team is conducting extensive laboratory tests to assess how the new bottle behaves, maintains and protects its contents while refrigerated and in other settings.

Tests in Hungary

The paper bottle project is already undergoing tests and the country chosen to receive the novelty was Hungary. A series of 2,000 bottles of a herbal drink will be offered through online sales.

The purpose of the action is to measure the overall performance of the packaging, also aiming to understand consumer acceptance of the new format.

Paboco’s technology allows to develop 100% recyclable bottles, made of wood of sustainable origin, with a bio-based material barrier capable of resisting liquids, CO2 and oxygen, therefore being suitable for drinks, beauty products and other products liquids. The ultimate goal is a bottle that can be recycled like paper.

A study has shown that 7 to 10 minutes of experience to these sounds already improve people’s well-being.

Many studies have proven that spending time in the middle of nature brings benefits to mental health and, little by little, new researches appear that indicate the reasons for this to occur. In December 2020, the State Polytechnic University of California, USA, published a study in which it investigates how much natural sounds that humans hear during their time outdoors contribute to the feeling of well-being.

“Although the landscape of nature’s restorative properties probably involves several senses, our study is the first to experimentally manipulate a single (sound) in the field and demonstrate its importance for human experiences in nature”, says Danielle Ferraro, a graduate student in biology, who conducted the research.

Focused on the effect of birdsong, the scientists installed speakers on two trails in a park in Colorado. The equipment reproduced songs recorded by a diverse group of birds. In each section of the track, in weekly blocks, the researchers alternated between turning the corner on and off. Participants were interviewed after the experience.

Those who heard birdsong reported a greater sense of well-being than those who did not. In the first section of the trail, hikers who heard more birdsong simply reported that they felt better, but did not comment that they thought more birds lived on that part of the trail. Hikers who heard more birdsong in the other section said they thought more birds lived along that section of the trail, and the researchers found that this perception of more species was responsible for making hikers feel better.

“We are so visual animals that we disregard this kind of sound that we have,” says biology professor Clinton Francis, who supervised the research. “I’m still a little amazed that just 7 to 10 minutes of exposure to these sounds has improved people’s well-being. This really underscores how important hearing is for us and probably other animals.”

The research team emphasizes the need to reduce human noise pollution inside and outside protected areas “to contribute to more happiness.” Just like the song of birds, when walking along a trail you can hear other sounds of nature, also relaxing, as well as the benefit to the brain of exposure to silence.

“Our results underscore the need for park managers to reduce anthropogenic noise pollution, which is not only an economical way to improve visitor experiences, but can also benefit wildlife,” says Ferraro.

To attract birds, you can plant trees, and even make a feeder in your backyard.